Privacy Policy

Last updated: 5 December 2025

At Elite (“we”, “us”, “our”), we are committed to protecting your privacy and safeguarding your personal data.
This Privacy Policy explains how we collect, use, share and protect your information when you visit our website, use our services, or contact us.

We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
By using our website or services, you agree to this Privacy Policy.

1. Who we are

Elite operates fitness and longevity hubs in Amsterdam, The Hague and Haarlem, offering coaching memberships, open gym access and related services.
If you have any questions about this Privacy Policy or our data processing, you can contact us at:

Email: info@elitetrainers.nl
Postal address: Elite Trainers, Amsterdam / The Hague / Haarlem, The Netherlands

2. Personal data we collect

2.1 Information you provide to us

We collect the information you provide directly to us, for example when you:

Fill out our intake or contact form for a phone consultation or location tour
Sign up for an Elite membership or other services
Subscribe to our newsletter or request news & blogs
Communicate with us via email, phone or in person

This may include:

First name and surname
Email address
Telephone number
Preferred language (e.g. Dutch, English)
Preferred training location (e.g. Amsterdam Oost, Amsterdam West, The Hague, Haarlem)
Service preferences (Elite Fitness, Elite Personal Training, Elite Blueprint, Elite Open Gym)
How you found out about Elite (e.g. Instagram, Google, through a friend, other)
Membership and payment details (if you become a client)
Any other information you choose to share with us (for example, in a message field)

2.2 Data related to your training and progress

When you use our services, we may process data related to your training and progress, such as:

Training preferences and goals
InBody measurements and mobility assessments
Training programme details and progress notes
Attendance and booking information

These data help us to design tailored training and nutrition plans and to monitor your progress over time.
Certain information may be considered sensitive. We only collect such data if it is relevant to your training and if you choose to share it with us.

2.3 Automatically collected data (website)

When you visit our website, we may automatically collect certain information, such as:

IP address
Browser type and version
Device type
Pages visited and time spent on the site
Referring website (for example, Google or social media)

We use this information to improve the performance, security and user experience of our website and for analytics purposes.

3. Purposes and legal bases for processing

We process your personal data only for specific, explicit and legitimate purposes, including:

To respond to your requests:
When you fill in our form for a phone consultation or location tour, we use your data to contact you and schedule your intake.
To provide our services:
To register you as a member, manage your account, design and update your training plan, and provide access to our gyms and coaching.
To tailor your training and track progress:
Using your InBody and mobility measurements, training history and preferences.
To communicate with you:
For service-related messages, appointment reminders, and important updates about your membership or our locations.
Marketing and newsletters:
To send you news, blogs and offers about Elite, only if you have given your consent where required.
Website optimisation and analytics:
To analyse how our website is used and improve our content and services.
Legal obligations and dispute resolution:
To comply with legal requirements (for example, tax and accounting rules) and to handle any disputes or complaints.

We rely on the following legal bases for processing your personal data:

Performance of a contract (or steps prior to entering into a contract)
Compliance with a legal obligation
Our legitimate interests (such as improving services, preventing misuse and promoting our business)
Your consent (for example, for certain marketing communications or specific types of data)

4. Cookies and similar technologies

Our website may use cookies and similar technologies to improve functionality, analyse traffic and support marketing activities.
Cookies are small text files that are stored on your device when you visit our website.

You can adjust your browser settings to refuse cookies or to notify you when cookies are being used.
Please note that some parts of the website may not function properly if you disable cookies.

Where required by law, we will ask for your consent before placing non-essential cookies (for example, analytical or marketing cookies).

5. How we share your data

We do not sell your personal data. We only share your information with third parties when this is necessary and in accordance with data protection law, for example:

Service providers: such as IT and hosting providers, email and newsletter tools, booking and membership management systems, and payment processors.
Trainers and staff: our internal team who need access to your data to provide you with coaching and support.
Professional advisors: such as accountants or legal advisors, where necessary.
Authorities: where we are legally obliged to do so (for example, tax authorities or law enforcement).

If we transfer personal data outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

6. Data retention

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, or as required by law.
Retention periods may vary depending on the type of data and the reason for processing.

Client and membership data: retained for the duration of your membership and for a reasonable period afterwards, for example to handle questions, renewals or legal requirements.
Training and InBody data: retained as long as you are actively training with us and for a limited period thereafter, unless you request earlier deletion where possible.
Marketing data: retained until you unsubscribe or withdraw your consent, or until the data are no longer necessary.

When data are no longer needed, we will securely delete or anonymise them.

7. How we protect your data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure.
These measures include, for example:

Restricted access to personal data for authorised staff only
Use of secure systems and connections where appropriate
Regular updates and monitoring of our IT environment
Internal procedures for handling data and reporting incidents

While we strive to protect your information, no system can be guaranteed to be 100% secure.
We therefore cannot completely rule out all security risks, but we do our best to minimise them.

8. Your rights

Under data protection law, you have various rights with regard to your personal data, including:

Right of access: the right to ask us whether we process your personal data and, if so, to obtain a copy.
Right to rectification: the right to have inaccurate or incomplete data corrected.
Right to erasure: the right to request deletion of your personal data, under certain conditions.
Right to restriction: the right to request a restriction of processing in specific situations.
Right to data portability: the right to receive certain data in a structured, commonly used and machine-readable format or to have them transmitted to another controller.
Right to object: the right to object to processing based on our legitimate interests or to direct marketing.
Right to withdraw consent: if processing is based on your consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the contact details below.
We may ask you to verify your identity to protect your data.

You also have the right to lodge a complaint with your local supervisory authority if you believe that your data are not being processed in accordance with data protection law.

9. Marketing communications

If you sign up for our newsletter or agree to receive marketing communications, we may send you emails about our services, new locations, events, offers and news & blogs.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.
Even if you opt out of marketing communications, we may still send you service-related messages (for example, about your membership or bookings).

10. Third-party websites and social media

Our website may contain links to third-party websites or services (for example, Instagram, Google or other platforms).
We are not responsible for the privacy practices of these third parties.
We encourage you to read the privacy policies of any websites or services you visit.

11. Children’s privacy

Our services are primarily aimed at adults.
We do not knowingly collect personal data from children under the age where parental consent is required under local law, without such consent.
If you believe that we have collected data from a child without proper consent, please contact us so we can delete the information where appropriate.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our services, legal requirements or technical developments.
The “Last updated” date at the top of this page indicates when this Privacy Policy was last revised.

We recommend that you review this page regularly to stay informed about how we process your personal data.
If the changes are significant, we may inform you directly (for example, by email or a notice on our website).

13. Contact

If you have any questions, comments or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: info@elitetrainers.nl
Website: https://elitetrainers.nl/

We’re looking forward to helping you build more than just strength – while treating your personal data with care and respect.